雍文昴

近年(nian)來，在(zai)(zai)家居(ju)、服飾、美妝以及影視、動漫(man)、游戲的視覺(jue)呈(cheng)現等領(ling)域(yu)，“新中式(shi)”設計逐漸引領(ling)審(shen)美風尚。它在(zai)(zai)備受年(nian)輕群體青睞的同時，也(ye)日益(yi)成為一種重要(yao)文化(hua)現象。“新中式(shi)”設計“新”在(zai)(zai)何處？

“新(xin)中(zhong)(zhong)(zhong)式(shi)(shi)”設計之“新(xin)”，是(shi)(shi)(shi)經(jing)過改革(ge)開(kai)放40多(duo)(duo)年發(fa)展，在(zai)(zai)(zai)(zai)經(jing)濟騰飛、社(she)會(hui)進(jin)步基(ji)礎上(shang)的(de)開(kai)放與包容之“新(xin)”，更是(shi)(shi)(shi)對(dui)中(zhong)(zhong)(zhong)華美(mei)學精(jing)神(shen)體認(ren)之“新(xin)”。無論是(shi)(shi)(shi)“非遺熱(re)”“漢(han)服(fu)熱(re)”，還是(shi)(shi)(shi)由國(guo)產游戲(xi)《黑神(shen)話：悟(wu)空》所(suo)引發(fa)的(de)文(wen)旅熱(re)等，都離(li)不開(kai)經(jing)濟社(she)會(hui)發(fa)展帶來(lai)的(de)旺(wang)盛文(wen)化需求，以及在(zai)(zai)(zai)(zai)此(ci)基(ji)礎上(shang)人們對(dui)中(zhong)(zhong)(zhong)華美(mei)學精(jing)神(shen)豐盈內涵的(de)再(zai)認(ren)識。中(zhong)(zhong)(zhong)華美(mei)學精(jing)神(shen)歷(li)(li)來(lai)有(you)(you)著多(duo)(duo)重面向，既講(jiang)求“錯(cuo)采鏤金(jin)”，又(you)追求“芙蓉出水(shui)”。在(zai)(zai)(zai)(zai)中(zhong)(zhong)(zhong)國(guo)傳統繪(hui)畫、書法等文(wen)藝門類中(zhong)(zhong)(zhong)，也都產生過多(duo)(duo)元的(de)審美(mei)范疇，如雄渾、高古，又(you)如神(shen)妙、淡遠，有(you)(you)沉郁頓(dun)挫、豪放飄逸，亦有(you)(you)山水(shui)田(tian)園……這(zhe)其中(zhong)(zhong)(zhong)所(suo)體現的(de)正(zheng)是(shi)(shi)(shi)中(zhong)(zhong)(zhong)華美(mei)學精(jing)神(shen)的(de)特質(zhi)——多(duo)(duo)元一(yi)體且渾然天成(cheng)。同(tong)(tong)時，中(zhong)(zhong)(zhong)華美(mei)學又(you)能很好地借鑒、吸收外(wai)來(lai)文(wen)化，在(zai)(zai)(zai)(zai)文(wen)明交流互鑒中(zhong)(zhong)(zhong)不斷向前發(fa)展，形成(cheng)獨具魅力、和而不同(tong)(tong)的(de)中(zhong)(zhong)(zhong)國(guo)藝術新(xin)形式(shi)(shi)與新(xin)觀(guan)念(nian)。正(zheng)是(shi)(shi)(shi)中(zhong)(zhong)(zhong)華美(mei)學這(zhe)種兼收并(bing)蓄、歷(li)(li)久彌新(xin)的(de)特點，才讓“新(xin)中(zhong)(zhong)(zhong)式(shi)(shi)”設計有(you)(you)了不竭的(de)創(chuang)作源泉，也才使(shi)“新(xin)中(zhong)(zhong)(zhong)式(shi)(shi)”有(you)(you)了成(cheng)為(wei)一(yi)種全新(xin)設計理念(nian)的(de)可能性。

“新(xin)(xin)(xin)中(zhong)(zhong)(zhong)(zhong)(zhong)式(shi)(shi)(shi)(shi)”設(she)計(ji)(ji)(ji)(ji)(ji)(ji)之(zhi)“新(xin)(xin)(xin)”，是(shi)(shi)中(zhong)(zhong)(zhong)(zhong)(zhong)華文明與(yu)世界不同(tong)文明交(jiao)流互鑒、不斷自我(wo)豐(feng)富與(yu)變革之(zhi)“新(xin)(xin)(xin)”。“新(xin)(xin)(xin)中(zhong)(zhong)(zhong)(zhong)(zhong)式(shi)(shi)(shi)(shi)”設(she)計(ji)(ji)(ji)(ji)(ji)(ji)的(de)(de)(de)出(chu)現(xian)(xian)(xian)，是(shi)(shi)中(zhong)(zhong)(zhong)(zhong)(zhong)華美(mei)(mei)學(xue)追求(qiu)現(xian)(xian)(xian)代(dai)(dai)表達、與(yu)現(xian)(xian)(xian)代(dai)(dai)設(she)計(ji)(ji)(ji)(ji)(ji)(ji)相結(jie)合的(de)(de)(de)必然結(jie)果(guo)。如今，現(xian)(xian)(xian)代(dai)(dai)設(she)計(ji)(ji)(ji)(ji)(ji)(ji)以及由現(xian)(xian)(xian)代(dai)(dai)設(she)計(ji)(ji)(ji)(ji)(ji)(ji)發展而(er)來(lai)的(de)(de)(de)極(ji)簡(jian)(jian)(jian)(jian)主義等(deng)藝術與(yu)設(she)計(ji)(ji)(ji)(ji)(ji)(ji)理(li)念，正持(chi)續(xu)影響著人(ren)(ren)們(men)的(de)(de)(de)生(sheng)(sheng)活(huo)(huo)(huo)。大到城市規劃、橋梁(liang)建筑，小到家(jia)居(ju)陳設(she)、服裝飾品(pin)，無(wu)不滲(shen)透(tou)著現(xian)(xian)(xian)代(dai)(dai)設(she)計(ji)(ji)(ji)(ji)(ji)(ji)思維。然而(er)，在(zai)經過近(jin)百(bai)年發展后，現(xian)(xian)(xian)代(dai)(dai)設(she)計(ji)(ji)(ji)(ji)(ji)(ji)正面(mian)臨創新(xin)(xin)(xin)瓶頸。許多國際一(yi)線品(pin)牌積極(ji)嘗試與(yu)藝術家(jia)合作，或舉辦(ban)藝術節(jie)、藝術展等(deng)活(huo)(huo)(huo)動(dong)(dong)，或推出(chu)聯名商品(pin)等(deng)，其(qi)實(shi)都(dou)是(shi)(shi)希(xi)望能從藝術中(zhong)(zhong)(zhong)(zhong)(zhong)獲取現(xian)(xian)(xian)代(dai)(dai)設(she)計(ji)(ji)(ji)(ji)(ji)(ji)的(de)(de)(de)新(xin)(xin)(xin)靈(ling)感。隨著國風國潮的(de)(de)(de)興起，把中(zhong)(zhong)(zhong)(zhong)(zhong)華美(mei)(mei)學(xue)精神(shen)和現(xian)(xian)(xian)代(dai)(dai)設(she)計(ji)(ji)(ji)(ji)(ji)(ji)追求(qiu)結(jie)合起來(lai)，成為許多設(she)計(ji)(ji)(ji)(ji)(ji)(ji)師的(de)(de)(de)自覺選擇(ze)。一(yi)方(fang)(fang)面(mian)，中(zhong)(zhong)(zhong)(zhong)(zhong)華美(mei)(mei)學(xue)精神(shen)中(zhong)(zhong)(zhong)(zhong)(zhong)的(de)(de)(de)雅、靜、簡(jian)(jian)(jian)(jian)等(deng)審(shen)美(mei)(mei)特質，與(yu)現(xian)(xian)(xian)代(dai)(dai)設(she)計(ji)(ji)(ji)(ji)(ji)(ji)理(li)念存在(zai)深度關聯，“新(xin)(xin)(xin)中(zhong)(zhong)(zhong)(zhong)(zhong)式(shi)(shi)(shi)(shi)”設(she)計(ji)(ji)(ji)(ji)(ji)(ji)找準這一(yi)切(qie)入點，以現(xian)(xian)(xian)代(dai)(dai)設(she)計(ji)(ji)(ji)(ji)(ji)(ji)手(shou)法(fa)轉化傳統中(zhong)(zhong)(zhong)(zhong)(zhong)式(shi)(shi)(shi)(shi)風格，刪繁就簡(jian)(jian)(jian)(jian)，化簡(jian)(jian)(jian)(jian)為繁，形(xing)成繁與(yu)簡(jian)(jian)(jian)(jian)之(zhi)間新(xin)(xin)(xin)的(de)(de)(de)動(dong)(dong)態平(ping)衡。同(tong)時(shi)，對功能性與(yu)人(ren)(ren)性化的(de)(de)(de)追求(qiu)，使(shi)“新(xin)(xin)(xin)中(zhong)(zhong)(zhong)(zhong)(zhong)式(shi)(shi)(shi)(shi)”設(she)計(ji)(ji)(ji)(ji)(ji)(ji)更加貼合現(xian)(xian)(xian)代(dai)(dai)生(sheng)(sheng)活(huo)(huo)(huo)需求(qiu)。另一(yi)方(fang)(fang)面(mian)，“新(xin)(xin)(xin)中(zhong)(zhong)(zhong)(zhong)(zhong)式(shi)(shi)(shi)(shi)”設(she)計(ji)(ji)(ji)(ji)(ji)(ji)以中(zhong)(zhong)(zhong)(zhong)(zhong)華美(mei)(mei)學(xue)精神(shen)的(de)(de)(de)豐(feng)富內(nei)涵為現(xian)(xian)(xian)代(dai)(dai)設(she)計(ji)(ji)(ji)(ji)(ji)(ji)注(zhu)入新(xin)(xin)(xin)的(de)(de)(de)審(shen)美(mei)(mei)趣味，如將中(zhong)(zhong)(zhong)(zhong)(zhong)和之(zhi)美(mei)(mei)帶入日常(chang)生(sheng)(sheng)活(huo)(huo)(huo)，為人(ren)(ren)們(men)提供一(yi)種(zhong)自然、和諧、簡(jian)(jian)(jian)(jian)約的(de)(de)(de)生(sheng)(sheng)活(huo)(huo)(huo)方(fang)(fang)式(shi)(shi)(shi)(shi)，使(shi)其(qi)在(zai)忙碌之(zhi)余能夠享(xiang)受生(sheng)(sheng)活(huo)(huo)(huo)的(de)(de)(de)詩意與(yu)美(mei)(mei)好。

“新(xin)(xin)(xin)(xin)中(zhong)(zhong)式(shi)”設(she)計(ji)之“新(xin)(xin)(xin)(xin)”，更(geng)是以設(she)計(ji)傳(chuan)遞理念、以中(zhong)(zhong)華美學(xue)精神貢(gong)獻世界(jie)的(de)(de)(de)文化自(zi)信之“新(xin)(xin)(xin)(xin)”。設(she)計(ji)與(yu)人(ren)們(men)的(de)(de)(de)衣食住行息息相關，看似尋常的(de)(de)(de)衣食住行在潛移默化之間(jian)也(ye)可實現(xian)文化理念的(de)(de)(de)傳(chuan)達。《論語(yu)》中(zhong)(zhong)有(you)：“子(zi)之燕居，申(shen)申(shen)如(ru)也(ye)，夭夭如(ru)也(ye)。”即是說(shuo)孔(kong)子(zi)在閑(xian)居之時，也(ye)總(zong)是衣冠(guan)齊整，呈現(xian)出(chu)和(he)樂而(er)舒展的(de)(de)(de)樣子(zi)。這則記載雖然表面上是對孔(kong)子(zi)日(ri)常生活(huo)(huo)的(de)(de)(de)簡(jian)單記錄，卻折射(she)出(chu)孔(kong)子(zi)由衣冠(guan)而(er)顯現(xian)出(chu)的(de)(de)(de)、由內(nei)而(er)外倡導(dao)的(de)(de)(de)儒家(jia)君子(zi)之風。當下，“新(xin)(xin)(xin)(xin)中(zhong)(zhong)式(shi)”設(she)計(ji)在形式(shi)和(he)理念上與(yu)現(xian)代設(she)計(ji)存在許(xu)多相合之處，因而(er)更(geng)易引發受眾共鳴(ming)，從而(er)實現(xian)更(geng)廣范(fan)圍的(de)(de)(de)文化傳(chuan)播與(yu)價值引領。越來越多設(she)計(ji)師開(kai)始挖掘(jue)“新(xin)(xin)(xin)(xin)中(zhong)(zhong)式(shi)”背后(hou)的(de)(de)(de)中(zhong)(zhong)華優秀傳(chuan)統文化內(nei)涵，通(tong)過日(ri)用之物(wu)，通(tong)過非遺的(de)(de)(de)活(huo)(huo)態傳(chuan)承，通(tong)過影視、動漫(man)以及(ji)游戲中(zhong)(zhong)的(de)(de)(de)視覺(jue)呈現(xian)，帶領人(ren)們(men)開(kai)啟一(yi)場心靈(ling)深處的(de)(de)(de)尋根(gen)之旅。同(tong)時，一(yi)些(xie)設(she)計(ji)師將“新(xin)(xin)(xin)(xin)中(zhong)(zhong)式(shi)”設(she)計(ji)的(de)(de)(de)豐富(fu)內(nei)涵“轉譯”并傳(chuan)播至世界(jie)，幫助更(geng)多外國(guo)友人(ren)感受中(zhong)(zhong)華文明的(de)(de)(de)獨(du)特魅(mei)力(li)，讓和(he)平(ping)與(yu)包容的(de)(de)(de)種子(zi)在“地球(qiu)村”各處生根(gen)發芽(ya)。

今天，“新中(zhong)式”設計正因其所能提(ti)供的獨特審美體驗與深厚(hou)文(wen)化(hua)內涵，帶動新一輪創意產業經(jing)濟的持續增長。以“新中(zhong)式”設計續寫詩意美學，滿足人們對(dui)美好生活的向(xiang)往，提(ti)升中(zhong)國品牌的世界影響力，有助(zhu)于實現中(zhong)華優秀傳(chuan)統(tong)文(wen)化(hua)的更廣泛傳(chuan)播。